Retail WiFi

Retail Wifi

Retail WiFi / WiFi Marketing



Industries / business sectors to benefit from retail WiFi / WiFi marketing solutions


  • Hospitality (hotel, bar or restaurant, events)
  • Stadiums
  • Airports
  • Councils
  • Health and education
  • Shopping malls
  • Casinos
  • Caravans and camping
  • Soft play centres
  • Sports centres and gyms
  • Attractions
  • Travel industry (airports, trains, ports)


What is… Retail WiFi

Engage with guests, highlight promotions, reward repeat business and ultimately get something back from your WiFi.
  • Revenue Generating Guest Wireless Access 
  • Delivering rich analytical information about the guests
    • their age, gender, how often they visit and how long they stay online at the venue
  • The ability to capture new customers and keep existing customers by delivering more value is essential within the continued growth in all customer-facing industries.
  • Enables customers to access free Wi-Fi by connecting through on-site Wi-Fi.


Guests log into the secure hotspot system using social media authentication, such as Facebook or Twitter, or by filling in a very short form if preferred.

This in turn generates valuable data for the business and an engagement tool to promote relevant offers for WiFi users and their wider social community. 



Benefits
 
Make the sales-floor smarter: Push marketing based on location and user behaviour.
  • Increase loyalty of existing customers, by providing them with a personalised experience not available through competitors,
  • Reduce cost of acquiring new customers (re-invest funds that otherwise would go out to 3rd party marketing companies),
  • Increase point-of-sale opportunities by providing key information at critical decision points in the purchase process,
  • Reduce potential for show rooming by co-opting perceived online pricing advantage while the customer is within a location,
  • Increase customer satisfaction by helping them make a decision more aligned with their needs,
  • Better understand how customers actually behave while on site,
  • Wi-Fi location services helps maximisation and use of any floor plan. With this improved insight, retailers can:


Security

 
> Encryption

Built-in data encryption.

 
> Firewall
  • Policy Enforcement Firewall.
  • Role-based traffic separation lets shoppers and employees share the same Wi-Fi without compromising security.

> Compliance

Build and enable PCI-compliant networks.





Cloud-Based Management
  • Provisioned from the cloud with zero touch.
  • Plug and Play wireless access points.




Contact us today to discuss your requirements in more detail.

P: +44(0)7714 209927

S: +44(0)1273 329753

info@securenetconsulting.co.uk