Turn
your free Wi-Fi / Guest Internet access into a powerful revenue
generating marketing tool and protect yourself from legal risks.
Want wireless that delivers a return on investment?
We offer a simple way to set up a legally compliant public Wi-Fi hotspot that will improve customer loyalty and generate additional revenue.
Our solution is packed full of powerful features and benefits, all of which help generate extra revenue, increased brand awareness, and improve customer loyalty.
Are you getting the most out of your
Wi-Fi, or is it simply becoming a necessary burden on your budgets? Our Wi-Fi solution delivers a tangible return
when installed as a complement to existing wireless.• Generate Facebook likes and Twitter follows
• Collect valuable customer data including full demographics
• Trust us, we will ensure your Wi-Fi is legally compliant
Its now
time for public venues to take back the edge
Access to your Wi-Fi is via social media channels including Facebook, Twitter, and LinkedIn. Each time a customer logs on, you receive a like, or social post, promoting your business to the user’s connections.
Image below: your company brand and services highlighted to customer wanting to access your free wi-fi Internet connection
Mobile
devices have created a savvy new breed of consumers who use their
smartphones and tablets (iPads) to research products and prices while
they are inside your store / business (It’s like having lots of
invisible competitors
whispering in the ears of your hard won customers).
Fortunately, there’s a way to fight back, gain control of the
conversation, and provide a deeper, more meaningful relationship with
your customers, all while providing them with a service they've been
asking for: free in-store Wi-Fi
While
it is true that customers with mobile devices can access the
Internet through their mobile carrier data connection (3G or 4G), a
large percentage of people report signal problems when trying to access
the Internet while in a store / building. People also know that
connecting via 3G or 4G uses up their monthly data allowance, as well as
significantly more battery power than connecting to a free Wi-Fi
hotspot.
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Wi-Fi marketing analytics |
By
being the digital intermediary between your customers and their
on-premise search behaviour, you’re now in a position (and have their
permission via your Wi-Fi service opt-in agreement) to engage in the
conversation, offer price matching, access to expanded product offerings
or personalised promotions. These personalised services not only
help provide a seamless and customised brand experience that encourage
consumers to stay longer or purchase more, but provide invaluable
information about their 'in-store' and digital habits.
Data collected can be used for anything from changing signage, product displays or traffic patterns, to providing personalised promotions or offers to individual shoppers.
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The analytics platform provides real-time customer data and insight.
Secure and available at any time, a vast array of tools will help you
analyse and segment your audience. Real time data can be accessed at any time. User demographics such as age, gender and location, length of internet use, total amount of users and data usage are just some of the statistics you can collect. This deeper level of analytics will enable you to deploy your marketing messages to the right people, at the right time. |
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Marketing via Wi-Fi |
| Customisable splash (log in) and landing pages The solution is completely bespoke and customisable to you. Tailor your splash (log in) pages with specific branding and advertising. The user interface is adaptive, meaning it can work and re-size to any customer device screen size (mobile phone, iPad, laptop). |
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| E-Marketing The marketing tools available in the Wi-Fi portal provide a comprehensive method to monitor and actively promote your business. You can segment and target the right customers with marketing that speaks to them, delivered via email to their mobile devices. Marketing Communications are tailored to your needs: offer vouchers and coupons. You can also create unique emails and couponing to engage with your consumers in real time, based on behaviour (customers gathering around a product stand or neglecting another). The portal allows a bespoke marketing campaign individual to your needs. |
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Grow your social network |
| With our Wi-Fi solution, everyone who logs onto your Wi-Fi network will be asked to ‘Like’ you on Facebook or ‘Follow’ you on Twitter and LinkedIn, in return for access. They don’t have to, but we’ve found that most will. Social Wi-Fi gives you immediate social media engagement to a wider network of friends and followers. You’ll appear on many different social feeds, which can provide the ideal opportunity to increase your social presence and inform existing and prospective new customers about related promotions, offers and events. |  |
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Wi-Fi security & legal |
A Wi-Fi industry survey of more than 3,500 venues, uncovered
that while 82% believed they were legally compliant, most surveyed were either
running completely open networks, meaning anyone could access the network, or
handing out a password, which indicates the venue has no way of tracking
internet access back to the user.
This leaves the network open to criminal use
without fear of tracking implications. The data also revealed that 58% of the
venues surveyed had no content filtering in place or didn’t know if they did,
meaning explicit content can be accessed directly through the Wi-Fi connection.
There are various obligations of being a public Wi-Fi provider, below is a summary for the UK:
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Presence & location analytics |
| Taking analytics to the next level, wireless analytics provides insight into your customers. It allows you to detect customers (Track and heat map density) in your Wi-Fi hotspot so that you can understand your footfall and know if a customer has been in before. Geo-fencing enables you to draw invisible lines within your venue. By setting up key areas to monitor Wi-Fi activity, you can instantly see who is within your network and where, and what’s more, trigger messages as they move into different areas of the building. Gauge how long consumers will remain in these areas, what purchases they are considering and more. Key marketing strategies can then be implemented in real time. Email and messages can be sent to consumers, (in real-time) phones, highlighting offers in the area they are visiting. |  |
All of these features allow you to maximise your results with a minimum of effort.
The solution works with leading Wi-Fi equipment and an existing internet connection. Our fully scalable solution has options for small, single site businesses right up to large multi-site organisations with high volumes of Wi-Fi users. All of our packages are feature rich and are designed to generating a return on investment from providing free guest Wi-Fi.
Our licence pricing options are based on a per access point model. For more information about our pricing models please contact our sales team.
Additional Notes
- APIs allow for easy integration with your existing wi-fi systems.
- And for organisations who have global locations (currently support up to 16 languages).
- The central management dashboard allows you to manage these multiple site operations.
CASE STUDIES
Click to read industry case study examples
more coming soon.
P: +44(0)7714 209927
S: +44(0)1273 329753
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info@securenetconsulting.co.uk
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